In Russia, the Chestny ZNAK labeling system is the government's answer to product traceability and anti-counterfeiting challenges. Every regulated product—whether medicines, tobacco, footwear, or electronics—must carry a unique Data Matrix code for end-to-end tracking. Businesses rely on high-quality barcode printers, coding machines, and other tools to comply with strict labeling requirements.
In this guide, we'll cover:
✔️ What is Chestny ZNAK? Compliance requirements explained
✔️ How to implement Chestny ZNAK labeling in your business
✔️ Best Chestny ZNAK labeling tools & solutions
What is Chestny ZNAK? Compliance Requirements Explained
1. What is Chestny ZNAK?
Chestny ZNAK (Честный ЗНАК) is Russia's national product marking and traceability system, designed to combat counterfeiting and ensure consumer protection.
Each product is assigned a unique Data Matrix code, functioning as a digital passport that meticulously tracks the item's journey from factory to store. This comprehensive system empowers both the government and businesses to monitor product movement from production to point of sale.
Implementation Timeline:
✅Initial Rollout (2019–2020): The system was introduced with pilot programs targeting high-risk sectors such as tobacco and pharmaceuticals, where counterfeit products posed significant concerns.
✅Expansion Phase (2020–2024): The program has gradually extended to additional industries, including footwear, dairy products, and electronics, with the objective of achieving full coverage of all regulated goods by 2024.
2. Who Must Comply with Chestny ZNAK and Labeling Requirements?
The system applies to various industries, including:
✅Pharmaceuticals (mandatory for all medicines)
✅Tobacco & Alcohol (cigarettes, beer, spirits)
✅Dairy Products (milk, cheese, yogurt)
✅Shoes & Clothing (apparel, footwear, textiles)
✅Tyres
✅Perfumes and Cosmetics
✅Electronics (smartphones, household appliances)
Ignoring Chestny ZNAK labeling rules can lead to significant financial penalties, removal of non-compliant products from the market, and long-term reputational damage. Ensuring compliance is essential to avoid these risks and maintain a strong market presence.
How to Implement Chestny ZNAK Labeling in Your Business
Step 1: Register on the Chestny ZNAK Platform
Businesses must create an account at the official Честный Знак platform and obtain a digital electronic signature (EDS) for authentication.
Step 2: Generate Unique Data Matrix Codes
Companies request Data Matrix codes for each product batch. These codes contain:
✔️ Product ID
✔️ Expiration date
✔️ Manufacturer details
✔️ Tracking data
The required data fields may differ across industries and product categories. For instance, pharmaceuticals may require additional details like batch numbers and certification identifiers, while standard goods might have more simplified labeling requirements.
Step 3: Label and Mark Products
To comply with Chestny ZNAK regulations, businesses must affix Data Matrix codes to their products, using barcode printers, thermal transfer overprinters (TTO), or inkjet coders.
Choosing the right labeling equipment is key—it ensures speed, durability, and compliance.
Step 4: Submit Data to the Chestny ZNAK System
Once labeled, businesses must upload product data (serial number, expiration date, etc.) to the Chestny ZNAK platform.
Across the entire supply chain, from production to retail, businesses rely on high-precision and durable barcode scanners to rapidly capture Data Matrix codes. Every product movement is meticulously scanned and recorded, creating a transparent digital trail that follows each item until it reaches the end consumer.
Best Chestny ZNAK Labeling Tools & Solutions
To comply with Chestny ZNAK regulations, manufacturers in pharmaceuticals, footwear, clothing, and other industries need high-performance labeling tools to ensure precise, durable, and efficient marking across their supply chains.
iDPRT, a leading Chinese barcode printer and scanner supplier, offers high-quality labeling solutions that enable seamless compliance with Chestny ZNAK, delivering:
✅High-Resolution Output: Prints tiny Data Matrix codes, serial numbers, GTINs, and other key information with exceptional clarity.
✅Durability: Labels for pharmaceuticals, clothing, and footwear withstand moisture, heat, and friction, ensuring long-lasting readability.
✅Speed: Optimized for high-volume production lines, keeping operations fast and efficient.
✅Seamless Compatibility: Supports various industry software, and Chestny ZNAK compliance systems, making integration hassle-free.
Our compact & industrial barcode printers have been rigorously tested in Russian warehousing and retail environments. Built for heavy workloads, they ensure uninterrupted high-speed performance.
Furthermore, we offer reliable inkjet coders and thermal transfer printers that provide fast, accurate marking on a wide range of packaging materials, catering to diverse industry data matrix coding needs.
Whether you're a small business, mid-sized enterprise, or large corporation, iDPRT provides tailored labeling solutions to meet your Chestny ZNAK compliance needs.
Need the right tools for Chestny ZNAK compliance? Contact us today for expert recommendations on barcode printers and barcode scanners!
